Website designs give authenticity to any website. To understand what exactly website designs stand for you can get training in it from Website Design in Australia, Website Design in Sydney, Website Design in Melbourne, and Web Design Agency in Brisbane.
Slack
Slack’s quirky and adaptable design reflects its brand principles of empathy and playfulness. For easier user browsing, their navigation menu, for instance, collapses to a “hamburger icon” on mobile devices, with the search icon emphasised.
The responsive, adjustable grid style of Slack also adjusts fast to different screen sizes. For items like customer logos, they employ a single-column layout on mobile devices and a three-column layout on desktop computers.
Shopify
Shopify adjusts its calls to action and visuals depending on whether a user is navigating from a desktop or a mobile device, providing a consistent user experience (UX) across all platforms.
The primary call to action (CTA) button on Shopify is located to the right of the form field on desktops and tablets. It’s underneath on smaller mobile displays, making it easy to see and operate for people who are scrolling downward on touchscreen devices.
In order to encourage people to convert without clogging the screen, the mobile version of the website also shrinks the email registration box into a tiny icon that grows when clicked.
Dropbox
Using eye-catching geometric patterns, Dropbox’s homepage design showcases users’ accomplishments with their product through slideshows. ‘Do more with your files,’ the succinct and memorable subtitle, makes it obvious what Dropbox customers can accomplish. Additionally, Dropbox provides a visually beautiful and simply readable summary of its best features in a bar that appears beneath the subtitle.
IBM
Visitors can enjoy an immersive visual and aural experience thanks to IBM’s clever design. To fully experience the website, users are initially asked to put on headphones. Even if they choose not to do so, the adaptable background that changes as they browse the page will still keep their attention.
Additionally, they employ visual storytelling to clarify how their products function in practical settings, simplifying sophisticated tools (AI) and their product vision for users. In order to learn more about IBM’s Watson technology, site users can also explore three user stories using features akin to those of video games.
Hyer
With a powerful image that gently scrolls across the screen, Hyer leaves a lasting impression on website visitors.
Because white space is used strategically, the story told by the main image doesn’t feel overpowering. Customers are encouraged to explore and start their adventures by Hyer, who forces them to discover more about their company without being overly ambiguous.
The website’s simply navigable navigation bar, two obvious call-to-actions, and straightforward tagline all contribute to users’ intuitive navigation experience.
Freshbooks
The homepage of Freshbooks has an easy-to-understand layout with little text, a basic beige background, and thoughtful use of white space.
With blue and green CTA buttons that contrast sharply with the backdrop, they’ve effectively leveraged colour contrast to make it obvious what actions they want visitors to perform when they arrive.
With headings like “Tools to support your type of business,” Freshbooks’ sub-navigation section is well-categorised, making it easy for users to locate solutions for a range of use cases and demonstrate empathy for their specific pain points.
Airbnb
Users are greeted by Airbnb’s homepage with the destination and date search form they were looking for, which directs them to the next logical stage of their customer experience. Eye-catching icons in the navigation bar divide their listings into a number of user-friendly categories.
In order to reduce user friction, the design also has a smart search form that remembers the user’s previous search.
