By saying that various people use to spend their time on social media would not be an embellishment. Today social media has become an integral part of people’s lives and their routines. Some people are so addicted that the first thing they do while waking up is to check the social media platforms.
It can be easily said that it has become synonymous with digital marketing. Also, it goes hand-in-hand with all Social media marketing campaigns. It becomes important for marketers to understand the curve of social media. While doing it ensures the people that they need the right tools at their disposal. You have to be updated and getting more and more for skills for understanding social media strategies.
The importance of social media helps the marketers in the hope to connect with their targeted customers. However, there is an overload of content in social media and the competition is very high. Thus it can be extremely difficult to stand out among the competitors unless you have a clear picture of Social Media Marketing Strategies.
Try to remain all-time updated with the latest social media trends. It can help in fueling your strategy and you can withstand among the crowd.
Here are some social media trends that make you aware of 2021 beyond.
# Trend 1: Short content gains popularity:
Transient or short-lived content is much valuable. It remains for a very short duration and afterward disappears. We can have a great example of it and they are Instagram and Snapchat. Their short stories are a perfect example of this type of content.
You should need to remember that people’s attention span is short. Also, they will be fall in love as the content goes on changing. That is the main reason why the short stories of content go more popular day by day. Moreover, they are short, engaging, and much addictive. The people wish to spend more and more time and spend hours scrolling through the content one by another.
# Trend 2: Social Platforms works well:
Social media like Facebook and Instagram is the largest and popular platforms. However, in the past few years, the other social media channel has not only emerged but is raised to fame. One of the best examples of it is TikTok.
This was started in the year 2016 and immensely gained popularity among the youth. Most of the B2B companies prefer LinkedIn for social media initiatives. Some more social media platforms gain popularity and it will be continued beyond 2020.
# Trend 3: Instagram removes likes:
As mentioned above Instagram is the largest social media network. It has implemented some major changes and gives new shapes to the social media landscape. One such major change is the possibility of removing likes for posts.
Instagram has recently tested for this proposal in a beta test and soon apply this change globally. The logic that it has given is to determine a person’s social value and waiting for the validation.
What if Instagram removes likes? Well, if it happens then the brands won’t be able to measure the direct impact of their campaigns as easily as they can do. And this might encourage some brands to do investment in Instagram ads. Thus it can easily track the ROI for those people who want to invest the money into it.
# Trend 4: Social Commerce Expand:
Social media platforms Instagram, Pinterest, and Facebook are been mostly used by brands to sell the products. Social commerce has now become a retail avenue for brands and the goes stronger.
This has become a new retail channel with other mediums like websites and offline stores. Also, the trends strengthen it further and introduce pre-selling features like shoppable posts.
# Trend 5: Overlook for video content:
The video content is one of the most engaging forms of content and will soon dominate social media over other types of content. Either it is a short form of videos on TikTok or stories or long-form of content on YouTube, videos give a great future on social media content.
By making awareness on social media platforms you should start creating stories for social media posts. Moreover, you can also add the videos to your social media and it is even dominated by image or text content.
#Trend 6: Influencer marketing will continue to grow:
Well, influencer marketing is not a new trend, but it is going to stay safe. Today social media is going to be dominated by influencers who are getting paid for it. It helps promote the brands.
The adoption of this trend can be seen from both perspectives. One can be seen by the number of influencers on social media. And the second one can be seen by the growth in social media marketing that spends influencers by businesses.
# Trend 7: Social media for customer service:
Today, social media have traditionally become a place for people to connect. The individuals can also share photos and videos on the social media platform. Now, it has become a retail platform for the discovery of a new product. And even a customer service channel too. There are lots of brands that have started recognizing social media networks for delivering customer service.
# Trend 8: Rise in Social Media communities:
It is not something new, but it has become more popular before than ever. Social media communities are just a social group that is created for brands and provides a networking platform for customers. These are usually private groups in which the like-minded people can join to talk about their shared interests.
Like Facebook, it sets a brilliant example of such social communities. Most of the brands can utilize these groups ad bring all their prospective customers and engage them with well. Here the group members can discuss the conversation on various kinds of topics. Also, they can share their experience and seek solutions to their challenges.
